Ad Management Systems

The key role of ad management systems in elevating social media advertising for business founders. It delves into a variety of tools including HubSpot, AdRoll, RollWorks, Influ2, Adstream, 6Sense, and Celtra, each offering distinct features for orchestrating sophisticated marketing strategies across multiple platforms. The emphasis is on these systems' ability to deepen insights into user journeys, optimise campaign performance, and enhance conversion rates.
Mar 2 / Flavia Richardson
Ad management systems allow founders to advertise their products and solutions on social media platforms with the view of increasing their audiences. Such tools enable content providers to plug their videos, Ad and blogs and channel it across different mediums and platforms while retaining a single view on performance.

As companies execute more complex strategies across multiple platforms, the requirements to introduce automation and tools which aggregate data increase.

How to assess the best system for your ad management?

There are many Ad management tools available that can handle the campaigns across different platforms, including HubSpot, AdRoll, RollWorks, Influ2, Adstream, 6Sense, and Celtra. These systems can help you to execute complex strategies for your marketing enabling founders to understand their user journey to conversion, as well as running optimisation to reduce CPA or improve conversion.

Improving performance, retargeting, and mapping the cadence a user will go through from awareness of your product to buying, is not a simple exercise especially across many social media platforms. Systems like can help founders aggregate and normalise data but the analytical elements will require further analysis.

1. HubSpot

HubSpot helps to lead the audience to get new opportunities. It also enables an adviser to get the targeted audience. It allows you to share your ads on social media such as Facebook, Linked In, or Instagram to increase the reach of your products to maximum people. You can keep track of your marketing campaign and get an idea about the public engagement of your content. It is a free tool, but you can also use its premium version to get advanced features, including automation of workflows.

2. AdRoll

AdRoll is a tool that helps you to manage your ads by providing many features. It provides AI-based recommendations to target an audience. It also helps you to increase customer lifetime value by offering affordable product deals. And it also allows you to connect with the customers through email or other sources of connections.

3. RollWorks

RollWorks is an account-based tool. It helps to target the audience through account identification. It handles sales tasks and prioritizes account-based advertisement. It keeps track of your marketing campaign and helps you to automate your sale emails.

4. Influ2

Influe2 is a tool used to identify your business progress through the engagement of each individual in an advertisement. It provides informative content to engage the customers through ads. Moreover, you can collect the data about the customer’s email or other social media accounts that show the engagement on your ads.

5. Adstream

Adstream is an all-in-one tool. It helps you to handle customer engagement, media analysis, and automation. It automatically adjusts your content of ads through the content comparison shared around social media or the Internet.


6Sense also provides all the features that other tools are providing. But it uses AI, big data, and machine learning to identify the marketing value and audience behaviour towards your advertisement and products. It is also an account-based tool that collects customer data to maintain its audience record.

7. Celtra

Celtra is a cloud-based advertisement tool that provides a user-friendly interface. It provides dimensions and metrics to understand your campaign better and achieve your marketing goals.

This article has also been publish on Medium


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